Singer Seeks Edge Over Foreign Competition and Diversifies
In a 1963 interview Singer Manufacturing Co president Donald P. Kircher explains surviving foreign competition by redesigning lines, cutting costs through factory modernization, and expanding marketing. The firm imports lower priced machines from Scotland while growing complex, high priced models made in America and diversifies into fabrics, portable typewriters, floor care equipment, and mail order to spread fixed costs.
MENTIONED IN THIS ARTICLE
U.S
Singer Manufacturing Co
Singer
Donald P. Kircher
America
Scotland
The
Hall Syndicate, Inc
Spring business outlook brightens national output forecast
A brighter business outlook prompts unofficial upward revision of 1963 national output to 578 to 580 billion dollars. Officials say this mild gain should prevent rising unemployment, sustain job growth, and slightly improve the federal budget, with February orders and consumer demand easing concerns of a recession.
MENTIONED IN THIS ARTICLE
Washington
Heller
Grain Belt Finds Perfect Brewing Water Beneath Minneapolis
Nearly 100 miles of sandstone filter water to a deep well beneath granite near Minneapolis. Diamond Wells yields nature’s treasure, the ideal brewing water, exclusively for Grain Belt.
MENTIONED IN THIS ARTICLE
Minneapolis
Jordan
St. Lawrence
Hinckley
George M. Schwartz
Schwartz
Grain Belt
Diamond Wells
Also Mentioned on This Page
Humpty Dumpty
Bridgewater
By Sylvia Porter
Joyce Nestingen
Westby and Blair
Zion Lutheran Church
St. Paul
State Bank of
United States
Treasury
Carlton Prinz
Carlton F. Prinz
H. N. Holley
August M. Grams
Allan E. Schilling
State of
Wisconsin
County of la Crosse
Ission
Tipe
Greene
By Sterling F. Green
Walter W. Heller
President’s Council of Economic Advisers
Magazine Publishers Association
Kennedy
Congress
Platteville
St. Peter
Dresbach
Minneapols Brewing Company
Minneapolis, Minn
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