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No Slump In Summer Sales Seen By Nation's Retailers
A 1956 survey of 159 retail executives in 50 markets across 23 states projects summer sales to meet or exceed last year with 72 percent expecting gains and 95 percent planning equal or higher advertising spend. newspapers remain the primary ad medium.
MENTIONED IN THIS ARTICLE
New York
Bureau of Advertising
American Newspaper Publishers Assn
California
Tern
Virginia
Wisconsin
U.S. Department of Commerce
Men’s & Boys’ Wear
Arthur W. Beinstein
Pennsylvania State University
Einstein