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Newspaper
La Crosse Tribune
Location
La Crosse, Wisconsin, United States of America
Date
Jun 09, 1961
Page
6
Sylvia Porter explains World Publishing's profit breakdown for a 3.95 book. She shows distributor cuts, World’s 43 cent net per copy, and the role of subsidiary rights, textbooks, backlists, and long-run earnings in a volatile industry.
The La Crosse Tribune weekly advertising news announces national ads appearing in the regu lar edition. Distributors and dealers are urged to align promotions with these advertisements through tie-in efforts.
A list of brands and companies scheduled to advertise in the coming week includes American Daily Association CB&Q Railroad Century Theater Chevrolet Dodge Ford General Tire Imperial Whiskey Manpower Moon Faucet Muriel Cigars Primatene Tums Volkswagen and others with diverse product categories from foods to pharmaceuticals and beverages.
Open house across Illinois Minnesota and Wisconsin set for Frederixon's remodeled furniture store. Onsgard State Agency buys H J Joerg Insurance. MPDFA launches Picture-Plus bonus plan to help buyers value photography. executive manager R J Wilkinson announced at Philadelphia convention. Representatives from Aetna Life and State Farm attend national meetings. Pierce Pre-Cooked Foods changes management. Trane Co and Olson Mobil Service Station projects advance. Falls Communications acquires WWIS radio with Mary Ann McDonald overseeing transition.
Donald A. Demi of 3320 Riverview Drive announces Demi Ice Co a local ice cube maker and retailer. The plant will produce and ship about 56 000 pounds weekly to three local distributors with machines at three depots.
S L Johnson longtime Plainview High School superintendent will return next year as a mathematics teacher and director of transportation. He will drop his slander suits against two board members and three former teachers after a compromise following a board meeting.
Prof John T Curtis of the University of Wisconsin Botany Department died Wednesday night in a Madison hospital at age 47. He joined the department in 1937 and authored Vegetation of Wisconsin in 1959. Curtis chaired the Wisconsin State Board for the Preservation of Scientific Areas and coordinated the Madison arboretum.
The Soviet Union formally protests to the Western Big Three that Bundestag committees meeting in West Berlin threaten peace. Allied officials dismiss the charges as propaganda while Bonn plans Adenauer’s Berlin visit and the West remains reliant on West Germany for support.
President Kennedy, a history buff and former sailor, presented Soviet Premier Khrushchev with a 20 foot model of the U S frigate Constitution, known as Old Ironsides, during talks in Vienna. The gift signals American resolve amid Cold War tensions and preserves a personal link between the leaders.
Elsie Livingstone 27 wife of Trooper Alfred Livingstone Jr admitted shooting her year old daughter Nancy Lou and then fired on her son Alfred III six, both in chest, and herself with her husband's revolver. The two survived in serious condition at Chilton Memorial Hospital.
At 29 Elizabeth Taylor is profiled for life experience beyond her years. Eleanor Harris writes about her evolving persona in How Liz Taylor Has Changed in Family Weekly Sunday. Ellery Queen contributes Who Killed the Man Everyone Hated about Serge Rubinstein’s murder.
The Wisconsin Highway Commission asked the attorney general to appeal parts of a Circuit Court ruling on Interstate advertising controls. It argues no revision can meet court judgments and national standards. Judge Wilkie found state law constitutional but invalidated some commission rules, threatening spacing limits near interchanges.
In St Paul Minnesota faces an at large House election as nine incumbents compete for eight seats unless a special session is called Gov Anderson opposes redistricting and incumbents blame the legislature. Analysts note 1932 results show two winners from a field of 82 while fears rise of unequal regional representation statewide.
In 1962 the primary drew many hopefuls with a two year term offering a $22,500 annual salary, a generous expense account, and a $50 filing fee. King penguins brood eggs nearby.
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