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Newspaper
La Crosse Tribune
Location
La Crosse, Wisconsin, United States of America
Date
Jan 10, 1908
Page
10
The La Crosse Tribune urges a joint, independent audit of English daily papers to settle claims of circulation superiority. It proposes an expert examination within 30 days, paid by The Tribune, with results public, opposing papers to appoint their own actuaries.
Thirty days elapsed without a published response as the challenge remains unanswered. The involved newspapers have not acknowledged or addressed the request, leaving the matter unresolved.
The speaker urges customers to challenge competitors by demanding independent circulation verification. He argues that silence hides inferior product and compares overcharged readership to butter underweight, urging buyers to insist on weighing the circulation and paying only for verified 2500 copies.
A La Crosse Tribune circulation disclosed as 6 335 subscribers with sworn statements by notary A E Bleekman. The piece contrasts Tribune transparency with competitors who barred exam by actuaries and advertisers, noting Swift Specific Co representative Eaken was refused access to rival figures.
In conclusion we extend an offer to advertisers. We will hire at our expense a recognized expert to examine the circulation of the La Crosse daily newspaper and report findings with integrity.
The Tribune offers a 6300 circulation guarantee or a money refund with full access to inspect its circulation at any time. It claims higher paid circulation than the combined total of any two other daily English papers in La Crosse and offers a free one year contract for 3000 inches plus examination expenses to anyone refuting the claim.
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