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Newspaper
La Crosse Tribune
Location
La Crosse, Wisconsin, United States of America
Date
Dec 29, 1961
Page
7
A fragment explains that a combination adopted by a manufacturer to identify his goods distinguishes them from others. The text references branding practice as a form of trademark use in distinguishing products.
The La Crosse Tribune weekly advertising edition promotes scheduled national ads to appear in the paper and urges distributors and dealers to align their promotions with these advertisements.
The notice lists advertisers to appear in the newspaper the following week including Alemite Co of Wisconsin Anacia Robert W Baird Co Dubuque Packing Co Excelsior Medical Clinic Fasteeth Moon Faucet North Central Airlines Plunder's Tablets Preparation H P W Tablets Dr Jaynes Thos D Murphy Co Tums Watermaster Tank Ball.
The Capp Homes firm awarded a seven day Caribbean trip to Robert Mason for exceeding the eight state Upper Midwest sales quota in home building. Mason and his wife Janice of Onalaska depart Friday by air and sea from Miami to Florida Jamaica and Haiti.
Three northeastern Wisconsin cheese makers were sentenced to 60 days in Milwaukee County jail and fined 1000 each on federal income tax charges. Curtis Haganes Willard Baeten and Leonard Schley pleaded no contest. Rueben Drier changed to innocent and is free on bail.
PROCTOR Minn AP The Duluth Missabe Iron Range Railroad shops in Proctor will reopen Tuesday with a full crew of 125 called back. The shops had been shut down since October and Donald H Shank general manager announced the restart.
A construction foreman for WMC Inc suffered minor burns when tar coated covering on a shack burned on Market Square Parking ramp. Firefighters said a salamander from New Process Cleaners ignited the tar during the incident near the southeast alley and a stairway to the downtown office at 112 Stirying after 43 years in service.
AP report notes U S food consumption expenditures near 78 billion dollars in 1961 up nearly 3 billion from 1960 with exports around 3 billion. Willis of Grocery Manufacturers of America cites rising living standards boosting overseas sales while profit per dollar fell to 3 cents.
M. O. Wesley of Pyroil Co in La Crosse announces expansion through Master Specialty Co of Savage Minnesota acquiring Valley Tool and Manufacturing Co of St Louis Park Minnesota. Master Specialty also bought engine heater business from Goldenrod Co of Minneapolis. Heaters produced for cars trucks and tractors now under Pyroil Heatmaster. Pyroil also acquires Canadian Radiator Co filter division via Pyroil Manufacturing Co Ltd Toronto to be run by Champion Laboratories West Salem Illinois.
Fred Wallin longtime Duluth sheriff’s office criminal investigator died at age 69 after a 30 year career ending with retirement in 1959. He served in law enforcement in Duluth for three decades.
Sylvia Porter notes more Americans drink alcohol but per-person consumption declines. Vodka gains share while home drinking grows and social drinking becomes normal. Women influence lighter choices and industry campaigns promote moderation during peak season.
The Civil Aeronautics Board authorized a 3 percent trunk line fare rise for U S airlines on a temporary six month basis. If adopted fully, passengers would pay about 54 million dollars more annually. The move, allowed 30 days after notice, faced dissent from two board members who warned higher fares may delay addressing deeper industry problems.
Ft Lewis AP Lt Col Joseph Santimays urged the 82nd Division soldiers returning from the holidays to drive safely. He noted no traffic fatalities since 1948 but warned about 1,000 cars and 3,000 passengers facing mountains and bad road conditions as they head back to camp.
Harvard biologist Dr. George Wald told University of Pittsburgh students that life may exist on millions of planets and could be more advanced elsewhere in the universe. He said life probably exists in many places and many may surpass Earth in advancement.
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