White Flower shop brings new trend to La Crosse
The White Flower at 122 S 3rd St opens as a psychedelic storefront offering posters jewelry crafts paintings dresses novelties and incense. Richard Hooverson 22 and his brother Orin 18 run the shop with plans to support local artists while selling items from San Francisco and New York. Hooverson says business is improving as more adults visit and calls the shop a needed establishment to keep up with modern trends.