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Newspaper
La Crosse Tribune
Location
La Crosse, Wisconsin, United States of America
Date
Aug 29, 1963
Page
6
Racial integration in advertising progresses slowly as Negro models appear alongside whites. Macy's included five children in a children's wear ad with one Negro and one Oriental in a shift seen as part of broader pressure from the Negro community.
The push to employ Negro models grows as advertisers target the 11 percent of the U.S. population that is Black, about 20 million people with $19 billion in purchasing power. Some firms have long tapped Negro markets, but broader media use is rising while agencies adapt.
An industry spokesman notes attention on models in ads attracts risk for peanut butter brands. He cites rising use of Negro models when appropriate to sell products. New York officials applaud corporate use of Black models. firms like Colgate Palmolive and Boston Gas highlight inclusive campaigns.
Vice President Lyndon Johnson prepares to campaign with President Kennedy for re election in 1964 and looks toward 1968. The two men reportedly work well together, with Johnson handling civil rights diplomacy and space program duties as Kennedy pursues a broad agenda.
Eric Ericson a Joliet Ill parolee pled guilty to attempted murder and received a 10 year sentence from Circuit Judge Arold F Murphy. He admitted trying to shoot an Oconto County deputy sheriff who was arresting him on August 9.
State Department lists 54 American students who traveled to Communist Cuba without authorization. Martin A. Nicolaus of Fontana Wis is named on the public list. The incident involved Ericson and a deputy sheriff during questioning in Towns End Wisconsin. A gun was drawn and fired during the confrontation but no one was reported hurt.
Isaac Livingston, 50, turned himself in at Englewood Station Chicago and admitted fatally shooting Delworth Bailey, 39, and his daughter Geraldine, 17, near their North Side home. Livingston said relatives urged him to surrender after the midnight slayings. Geraldine had earlier visited her sister and filed a police complaint after being slapped by Livingston.
Johnson maintains his pledges and avoids trouble in two risky arenas. Although he had a heart attack years ago, he keeps pace with the President who is nine years younger. Johnson shows readiness to accept any assignment.
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