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Newspaper
La Crosse Tribune
Location
La Crosse, Wisconsin, United States of America
Date
Aug 24, 1965
Page
8
An advertisement targets people over 40, claiming extra cash payments during hospitalization. It touts a "danger years" protection plan and emphasizes direct money to help keep recipients well for the first time.
Over 40 readers can enroll by August 29 1965 for the 40-PLUS plan with first month at $1.00. The plan provides up to $5200 yearly hospital benefits 100 a week for up to 52 weeks with renewal after six months, covers pre existing conditions after two years, and pays for routine check ups up to $10. It is backed by Physicians Mutual Insurance Company of Omaha Nebraska and is sold by mail with no agents.
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