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This newspaper page contains 4 articles. Subscribers can read the full text of each article.
Newspaper
La Crosse Tribune
Location
La Crosse, Wisconsin, United States of America
Date
Aug 06, 1958
Page
4
New York AP report examines why several prime time programs struggle as sponsors pull back in recession. Salesmen blame sponsor expectations and star and rating theories, urging networks to offer shows sponsors deem valuable with real buying power.
The piece argues sponsors favor giveaways and star shows while viewers seek varied dramas and musicals. It notes several programs may be dropped due to lack of sponsor support and observes networks must balance advertiser demands with audience taste as they plan the new season.
Six Wisconsin industrial and financial pioneers were named to the state's Industrial Hall of Fame by a nine member panel led by William N. Connolly. Honorees include Edward Phelps Allis Jerome Increase Case Alexander Mitchell Charles W Nash Frederick Pabst and Cyrus Carpenter Yawkey for their roles in building industry and civic advancement.
Bryant W. Bowles 38 founder of the National Association for the Advancement of White People was convicted of murder with malice and given life in prison for the shotgun killing of his brother-in-law James Harvey 35 in Loeb Texas on May 4. Witnesses said Harvey slapped Bowles' wife in a family dispute the day before the shooting.
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