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Irvine World News in Irvine, California

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Newspaper

Irvine World News

Location

Irvine, California, United States of America

Date

Jun 01, 2013

Page

6

Fashionable aid through fair trade jewelry and pajamas

Orange County founders Pollaro and Dailey launched iSanctuary in Irvine in 2007 to empower women rescued from trafficking in India by producing jewelry and coasters sold online. International Princess Project runs Punjammies. Sale proceeds fund centers in Mumbai and training for 155 workers supporting about 250 children. Sales grew from 25000 in 2008 to 250000 in 2012, with aims to reach 1 million dollars.

India Stephanie Pollaro Wendy Dailey Orange County Pollaro iSanctuary Shannon Keith Keith Costa Mesa International Princess Project United States Echo Research Cone Communications Dailey Silpada Designs Stella & Dot Neiman Marcus Nordstrom Fountain Salvation Army California Paul Bersebach Orange County Register Left S Sanctuary

Consumers report buying products with social or environmental benefits

In the past 12 months, a share of consumers said they bought products with social or environmental benefits. The data point reflects shifting attitudes toward value driven purchases and sustainability, with variations across regions and demographics.

Share and Do Good offers cause related goods in Fullerton

Lilly Tokuyama opened Share and Do Good in October with 7,000 dollars and a 10,000 dollar loan. The store sells merchandise from small businesses supporting causes from Uganda to India and tornado relief in Joplin. About a third of vendors are Orange County based including Krochet Kids International Kauz bots iSanctuary Santa Ana Soaps and 31 Bits. Each item carries a story and a sign describing its cause while Tokuyama aims to inspire customers to act.

Lilly Tokuyama Fullerton Krochet Kids International Uganda Rahab India Hello Somebody Joplin Tokuyama Orange County Harbor Boulevard Santa Fe Avenue Kauzbots iSanctuary Santa Ana

Also Mentioned on This Page

Cindy Yamanaka I Sanctuary Mac U.S Ethiopia
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