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Newspaper
Indiana County Agent
Location
Plainfield, Indiana, United States of America
Date
Feb 12, 1916
Page
1
The Indiana County Agent presents farmers’ reasons for buying from mail order houses, urging local merchants to adapt by offering broader catalogs, better service, and easier exchanges. It argues mail orders compete on price, selection, and guarantees, and asks merchants to meet farmers halfway to restore home trade.
In Hendricks County farmers increasingly prefer mail order houses and distant sources for lower prices rather than local merchants. The author cites Plainfield dealers who failed to stock items and delayed orders, leading to a 40 percent price premium when goods finally arrived, illustrating the impact of competition on small-town trade.
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