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Farmers Drive Change in Merchants Advertising Tactics
At the Claypool hotel conference, Agr agricultural Publishers Association members urge Indianap olis merchants to focus on value and service over price. Farmers expect quality and modern conveniences, and are willing to pay for them, with wives playing a key role in farm buying decisions.
MENTIONED IN THIS ARTICLE
Claypool Hotel
Agricultural Publishers Association
Indianapolis
Indiana
Middle West
Advertisers Club
Roemer
Cora M. Harris
H. G. Larimer
Hampton