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This newspaper page contains 6 articles. Subscribers can read the full text of each article.
Newspaper
Independent
Location
Long Beach, California, United States of America
Date
Sep 07, 1971
Page
11
A discussion on the National Association of Broadcasters Code News reveals TV advertising boundaries. It cites weight loss claims, live model demonstrations, cigarette and beer ads, and the broader pressure from Congress FCC and consumer groups, noting ad men will push clever concepts while regulators tighten limits.
Peter Ustinov narrates an animated musical about Babar the elephant family visiting America on TOP VIEWING. Hilly Graham evangelist crusade screens tonight through Thursday then repeats Friday on ITLA. Charles Kuralt recalls two years of CBS News travel in On the Road.
A dense, color rich TV schedule fragment lists station call letters KNXT KHJ KCET KNBC KTFV KMEX KTLA KCOP KLXA KABC KWHJ KBSC with B W notes and color programming. It shows a Tuesday September 7 1971 paid advertisement detailing morning to late night lineups across channels and includes movie titles cartoons and news segments.
CBS has hired an executive headhunter to find a successor to Dr. Frank Stanton who plans retirement in March 1973. The search is said to span outside CBS and the broader industry, despite a report that a major figure from a large conglomerate had already been chosen by William Paley.
A speaker praises advertising during World Series baseball and football games as a genius move and plans to showcase products on Saturday morning broadcasts.
The playful exchange asks who truly enjoys toys: kids or parents. It suggests advertisers claim dominance in capturing the market while noting parental joy in selecting items.
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