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Independent in Long Beach, California

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Articles on This Page

This newspaper page contains 3 articles. Subscribers can read the full text of each article.

Newspaper

Independent

Location

Long Beach, California, United States of America

Date

Sep 04, 1973

Page

9

Mall show spotlights school fashions for all ages

Cerritos Mall hosted a back to school fashion parade featuring 28 of 50 Robinson's Modeling Guild members from preschool to teens plus four borrowed boys. Fall outfits covered elementary to college activities while Millikan High School Straw Hat Band provided music.

Cerritos Mall Robinson’s Modeling Guild Mini Model Group Robinson's Linda Harrison Michelle Crisa Jan Anderson Millikan High School

How to start an advertising agency and keep it out of bankruptcy

Advertising experts warn that most new products fail and agencies face high costs and losses. The piece cites Procter & Gamble, Pepsi, Beech-Nut, Pillsbury and others, noting errors from packaging to marketing hitches. It emphasizes reliance on research, tests, and accountability to avoid costly missteps.

Procter & Gamble Leverros Pabst, Schlig Pepsi-Cola Pillsbury Sthick Schick Ken-L Ration

At Wit’s End Hitting the Trail in a Trailer

Erma Bombeck jokes about camping with a chaotic family. The excerpt mocks trailer ads and the frictionful reality of backing a 24 foot trailer into tight spots. Helpers guide the husband as dog, rain, and miscommunication complicate the scene.

Also Mentioned on This Page

Darlene Fields Mrs Fields Beverly Cruchley Robinson's Cerritos Robinson Joyce Christensen Independent Press-Telegram Long Beach Calif Tonya Powel Pandora Cindy Knapp Cindy Adlesh Lexington Junior High Bronson Chris Hammer Millikan Stacy Knight Los Alamitos High Coed Shaughan Lewicki Long Beach City College Stacy Ellen Tracy Shaughan Edward Buxton Stein & Day Chicago Tribune-New York News Syndicate Bristol Myers Wit’s End Erma Bombeck Doubleday By Erma Bombeck Daddy Mark Trail Traier Iid Tog
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