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Spring Cigarettes Marketing Promises Fresh Taste And Innovation
Lorillard markets Spring cigarettes as cooler lighter and fresher with a new air ventilation design and Microscigie windows technology. It claims patent pending status and asserts a unique menthol level and filter design for smoother smoke. Advertising emphasizes novelty and the brand’s pledge to lead in cigarette development.
MENTIONED IN THIS ARTICLE
Lorillard
Bus
P Lorillard Company
Imokers of Spring
U.S
Funokura
New York
America