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Latins Attack Bandito Ads as Offensive to Mexicans
Mexican-Americans criticized radio TV ads and films depicting them as lazy violent or cunning while Fritos Bandito remains in some markets. Frito Lay said the character is a cartoon not a real person and could be withdrawn if needed. La Casa Community Center in San Gabriel condemned the portrayal as racist and insulting to Latinos. The backlash prompted cancellations and edits to ads for L and M, Gaines, Taco Bell and other brands. The Mexican American Political Association plans a boycott of U.S. films in Mexico and Latin America.
MENTIONED IN THIS ARTICLE
la Casa
San Gabriel
United States
Gilbert Mariero
Fritos
L&M_ cigarettes
Gaines Meal Dog Food
Taco Bell Inc
Hollywood
U.S
Mexico
Latin America