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Teenage spending hits record in recession era
In 1974 US teenagers spent a record 25.3 billion dollars, led by girls and older teens, despite a recession. Rand Youth poll notes nonessential purchases dominate while parents pay major bills. Teen population held steady at 30 million, with travel and active leisure down in parts of the market.
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Europe
Roper
Rand
Robert Williams
Williams
George Mihaly
Gilbert Youth Research
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Mihaly