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Newspaper
Independent
Location
Long Beach, California, United States of America
Date
Mar 31, 1964
Page
8
A new charcoal-granule filter cigarette promises the best tasting smoke yet via Guided Milter Action. The product emphasizes flavor control and a smoother finish, aiming to set a new standard for discerning smokers.
Each charcoal granule is locked in a fine network of filter fibers guiding smoke through the char coal chamber to contact all surfaces. This ensures full taste benefits of filtration before passing through a fortified cellulose filter chamber for final filtration. See panel No. 3.
Activated charcoal has tremendous adsorption power and is regarded as one of the best filtering substances. Its action smooths the smoke and improves taste, as illustrated in panel No. 3.
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