Make Smart Buying Chic Advises Expert
Washington hearings on deceptive packaging and labeling heard from Ernest Dichter of the Institute for Motivational Research. He urged clearer declarations of contents and proposed price per ounce postings or an honesty week to curb mislabeling and hoodwinking shoppers.
MENTIONED IN THIS ARTICLE
Washington
API
Ernest Dichter
Institute For Motivational Research
Philip A. Hart
Dichter
U. S
Suggesed
Congress
Sjer
Consumer abuses spur ideas for market reforms
A committee discussed refunds and installing a hostess at each retail outlet to collect complaints. They aimed to shape consumer behavior and cited brand labels like peaches described as gorgeous and another labeled reasonably good as examples of misleading marketing by a market chain.
MENTIONED IN THIS ARTICLE
Dichter
Sweden ships replica cannons to Kuwait amid neutrality
Pi A local firm in Karis Krona Sweden plans to ship two replica cannons to Kuwait next week. The ordnance are salutes modeled on 17th and 18th century Swedish weapons. Sweden maintains its traditional neutrality while facilitating the export.
MENTIONED IN THIS ARTICLE
Kariskrona
Sweden
Kuwait
The Housewife’s Credence in Peaches and Self-Presentation
The discussion notes that the housewife trained to doubt both statements saw the peaches as probably fair while others seemed poor. Dichter says people try to package themselves attractively. He cites Kennedy adjusting TV lighting to avoid a double chin, prompting laughter from the audience.
MENTIONED IN THIS ARTICLE
Dichter
Kennedy
Harl
No. 3 Trombonist Wayne Henderson Shown No. 8
Wayne Henderson a 21 year old self taught trombonist and Nighthawks performer at Squires Inn is jokingly labeled No 3 on a local ranking. He lists top trombonists including J J Johnson Slide Hampton Jimmy Cleveland and others before reluctantly placing himself at No 8. He was born in Houston Texas and studied at Texas Southern University. The piece also notes Billy Ward and his Dominors at La Ronde Rue and Clarice Howard at The Huntress with other local music scene mentions.
MENTIONED IN THIS ARTICLE
Wayne Henderson
Nighthawks
Squire's Inn
Lakewood Blvd
Wayne
Harry Lipberman
Jimmy Cleveland
J. J. Johnson
Slide Trampton
Cleveland
Curtis Fuller
Carl Fontana
Frank Rosselino
Benny Green
Houston
Tex
Texas Southern University
Billy Ward
la Ronde Rue
Pacific Coast Hwy
Wald plans film location for Pacific aid story adaptation
UPI reports producer Jerry Wald traveled to Dublin and Washington to pick sites for a film version of James Joyce’s fiction involving a Pacific command figure. He told Congress Western allies will back the Far East effort, expects filming to begin June 16 next year and last about 18 months, amid debate over a proposed 4.8 billion foreign aid package. The admiral’s testimony was initially closed and later released.
MENTIONED IN THIS ARTICLE
Wald
Ireland
Dublin
UPI
Jerry Wald
Washington
Pam
James
Pacific
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