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Sears Sets Record in Newspaper Ad Spending
C W Teed Long Beach Sears store manager reports Sears Roebuck and Co. achieved a record total local retail and mail order net sales of 3 721 272 000 and a 62 581 000 local ad figure in 1954. The 1938 ad expenditure of 48 650 000 topped 1957 by over two million while 95 plus daily and weekly papers shared in the 1955 expenditure covering 77 5 percent.
MENTIONED IN THIS ARTICLE
Sears, Roebuck and Co
Jhas
Teed
Sears
C. W. Teed
Long Beach