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Newspaper
Independent
Location
Long Beach, California, United States of America
Date
Jul 08, 1975
Page
11
The piece argues that imported subcompacts no longer undercut American cars. Rising foreign labor costs, shipping charges, inflation, and currency devaluation have eroded the imports' price advantage. Pontiac's Astre now competes with the lower end of known imports on price.
The Astre is designed larger than the imported car, giving more space and weight to insulate occupants from traffic. It aims to keep a steadier course in crosswinds and on rough roads, delivering the familiar Pontiac handling and a neat, secure driving experience.
The piece notes longer wheelbases absorb bumps better and compares Pontiac Astre to imports on ride. It encourages test drives with a Pontiac dealer to experience the actual ride beyond paper analysis.
Pontiac promotes the Astro as having one of the widest tracks in the subcompact field. The company markets Wide-Track design as key to improved stability relative to overall width, length, and height, aligning with its branding.
Pontiac Astre proves its power and economy balance by delivering 33 mpg on the highway and 21 mpg in city driving with a 140 cubic inch engine. The larger fuel tank extends range, and EPA comparisons show Astre models outperform imports overall.
The 1975 Automotive News notes Pontiac has far more dealers nationwide than any import. Astre features High Energy Electronic Ignition delivering up to 35,000 volts for quick starts, no points or condenser to replace, fewer engine emission controls, and maintenance intervals of up to 7,500 miles between oil changes, 12,500 miles between chassis tubes, and 22,500 miles between spark plug changes.
Pontiac offers a 5 year or 69,000 mile engine guarantee on all 1975 Astres delivered on or after June 25 1975. Repairs by authorized Pontiac dealers cover the cylinder block heads internal engine parts manifolds and water pump due to material or workmanship defects. The guarantee supplements the New Vehicle warranty but excludes misuse or lack of proper maintenance. A service policy exists for 1975 Astros bought before June 25. See your Pontiac dealer for full details.
The Astre stands out among imports on price size ride track engine economy and servicing with an engine guarantee. It embodies Pontiac pride and comfort, delivering style and ownership satisfaction. A trip to a Pontiac dealer confirms the appeal of this terrific compact.
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