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Newspaper
Independent
Location
Long Beach, California, United States of America
Date
Jul 05, 1977
Page
15
The ad proclaims a ten year effort to deliver real cigarette taste with 5 mg tar using a Total System that balances tobacco, filter, and paper. Flavor Packing boosts tobacco flavor. Taste Channel in the filter adds first puff impact. high porosity paper regulates burn rate for better taste with less tar. Menthol option offered.
The Surgeon General has determined that cigarette smoking is dangerous to health. Public health officials emphasize risks of long term use and potential for serious diseases.
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