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Newspaper
Independent
Location
Long Beach, California, United States of America
Date
Jan 31, 1972
Page
14
Over 65 readers are warned enrollment ends February 3 1972 and told Medicare has gaps deductibles and rising costs. The ad promotes an Elder Hospital Care Plan promising full coverage after initial deductible and a $50 000 tax free cash benefit claiming hospital costs rise tripling in recent years and urging immediate action.
An advertising notice claims an elder hospital care plan guarantees near complete hospital coverage regardless of Medicare payments, covering pre existing conditions from policy start, with exceptions for federal facilities alcoholism or addiction care and state operated geriatric facilities in California. It promises up to 50000 set aside for future needs and asserts plan cannot be cancelled if premiums are paid and rate adjustments apply statewide.
An advertisement promotes Elder Hospital Care Plan during a mass enrollment period. It highlights Medicare payment increases in January 1972, rising deductibles, daily charges after 60 days, and a lifetime reserve fee. The offer promises a monthly premium of 83 per person, a 30 day money back guarantee, and immediate coverage for those over 65 with no medical questions. Submit the application with $1 by the postmark deadline.
Urgent plea to help parents over 85 access a plan offering $50,000 lifetime maximum benefits. Complete the form with your address to receive the policy and related notices, directing them to you for fulfillment.
A historical Q and A-style pitch explains that Medicare does not cover all hospital costs and introduces Elder Hospital Care as a supplemental plan. It promises up to 50,000 in long term protection, immediate benefits with no medical questions, no cancellations if premiums are paid, and a 30 day approval with a $1 initial coverage for both spouses.
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