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Enriched Flavor MERIT: new low tar cigarette claims taste
Philip Morris researchers report Enriched Flavor delivers more taste in MERIT with 9 mg tar, using 2000 plus tobacco ingredients isolated by mass spectrometry. Taste tests compared to 11–15 mg brands and menthol variants showed higher perceived flavor despite lower tar. Surgeon General warning included.
MENTIONED IN THIS ARTICLE
Philip Morris
MERIT
Lip Morris Tac
American Institute of Consumer Opinion
FIC