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Newspaper
Independent
Location
Long Beach, California, United States of America
Date
Aug 11, 1969
Page
8
CBS agreed to release cigarette advertisers from contracts by year end. Frank Stanton warned halting ads would arbitrarily discriminate against radio and television without lowering overall ad spending. ABC rejected the idea. NBC had not yet stated a position.
Senator Moss pressed networks to cancel smoking ads after the Tobacco Institute agreed to a voluntary halt by December 31. CBS said Congress should decide the advertising issue and worried about public interest if antitrust rules were used to force a broader ban. The piece notes TV advertising revenue from smoking ads and calls the plan an all-or-nothing offer with uncertainty over ABC and NBC participation.
Stanton argues CBS has shown a responsible approach to cigarette smoking and health, claiming a record at least equal to any other mass medium in the United States. He points to air time valued at over five million dollars in the last six months as evidence.
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