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Newspaper
Independent
Location
Long Beach, California, United States of America
Date
Apr 14, 1969
Page
20
TWA broadcasts a campaign promising a million dollar bonus to crew and staff if they achieve higher passenger happiness than United or Continental. Flyers are given ballots to nominate TWA employees for a share of the bonus, with boxes in terminals to submit votes. The message asserts customers are treated as worth a million dollars.
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