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Newspaper
Houston Post
Location
Houston, Texas, United States of America
Date
May 05, 1918
Page
18
An early 20th century prose advertisement presents Lux soap as the safe, easy method to clean delicate fabrics without damaging crepe de chine or laces. It features a Louise anecdote about keeping clothes pristine by dipping in warm suds, avoiding rubbing, and claims Lux cleans better than soap and water, appealing to modern women.
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