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Convertible trend fades as sales slip across era
NEA Automotive Editor notes that convertibles, once glamour cars in Hollywood and English films, have fallen out of favor. US sales dropped from 509,000 in 1965 to 306,000 in 1967, with American Motors dropping a model in 1969 while Plymouth and Mercury introduced new convertibles, suggesting shifting consumer tastes and costs of car ownership.
MENTIONED IN THIS ARTICLE
New York
NEA
Tom Edison
Hollywood
Clark Gable
England
Deroit
Automobile Manufacturers Assn
American Motors
Plymouth
Mercury
Lincoln-Mercury