Research Projects Aided by Congress
Washington reports that the 75th Congress advanced public health, funding the National Cancer Institute with 750000 for a building and 4000 for research plus 200000 for radium to aid treatment. It also backed subsidies for research teams and supported rail experiments by Ernest Lawrence and Louis Feiser on coal tar derivatives.
MENTIONED IN THIS ARTICLE
Washington
National Cancer Institute
Cancer Institute
Ernest O. Lawrence
University of California
Louis Feiser
Harvard
Castor Oil Cancer Link Sparks Research Push
The report notes castor oil linked to cancer in mice and cites efforts to identify cures. Sixteen physicians are training in cancer treatment with government funding, fellowships support students in advanced research, and a large public health budget targets syphilis and gonorrhea diagnosis, treatment, and cure development.
MENTIONED IN THIS ARTICLE
Vencareal Disease Division
Bureau of Public Health
Five Million a Day Spent by Japan in War Effort
The article notes rising U S pressure to curb Japan and punish bombing of Canton. It explains Japan’s weak natural resources and mass wealth held by a few, its cotton import cuts, and how wartime finance relies on internal withholding. It contrasts Shanghai and Hankow offensives with China’s transport links. Also mentions Ralph Guldaht winning $480 in a betting pool at the U S Open.
MENTIONED IN THIS ARTICLE
Wallington
Jaepin
United States
U.S
White House
Washington
Foundry Methodist
Canton
Boventts
State Department
Japan
Ati
Busi
Ness House
Nepnolean
Moscow
Shanghai
China
New York
Hankow
Chicago
Chiang
New Orleans
Guldams
Louis
Ralph Guldaht
The Story of OD and AD and the 2 Stores
OD and AD planned to open retail stores but clashed on attracting customers. OD pursued low prices by cutting expenses while AD favored a different path, leading to a turning point in their business venture.
OD AD Opened Stores with Smart Buying and Showy Displays
OD and AD opened stores by avoiding wasteful tactics and fancy fronts. They bought in bulk for cheaper prices, then used bright, cheerful colors and frequent window changes to attract attention. They featured well known merchandise in stock, organized for easy shopping, and refreshed displays to draw customers in, boosting sales quickly.
OD Expands Ad Reach to Boost Store Traffic
OD tried door to door circulars but found them slow and costly. He then bought newspaper ads reaching thousands daily, noting readers want news and press delivery is widespread. Increased advertising correlated with more customers and higher sales, enabling lower prices and better values.
How OD and AD Used Advertising to Succeed and Fail
OD failed after slow store sales and a useless sale, with no newspaper ads to draw customers. AD thrived by advertising, drawing in readers as a loyal audience. his stock moved quickly, requiring store expansion and more staff, making his business highly successful and well known for value.
MENTIONED IN THIS ARTICLE
Tle
Add
Hns
Advertising's Power: Store Attracts Customers Through News
An ad man explains how he built a thriving business: keep the store attractive and stock desirable goods, but crucially advertise. He emphasizes continuous, truthful news about services and merchandise, and notes newspaper advertising reaches the widest audience quickly.
Also Mentioned on This Page
Congress
By Preston Grover
Lubbock
Texas
Marsh Farmer
Tech
Hutchinson
Kan
Albert S. Teed
Sandy Lissenbee
Eugéne White
Penney
Penney's
Sheers
Deva
Belle Isle
Batiste
IEN
T Penney’s
Children’s
Post Office
Hope
Uncle Sam
Preston Grover
L Telephone Company
Dus
Seohe Dal Ie
G. Lyn Sunner
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