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The Fame Rackets in New York’s Ballyhoo Scene
An inside look at how unknown artists, actors, poets and clerks become celebrities in New York through orchestrated parties, invitations, and media campaigns. It details lavish launches for Maurice Chevalier, Joan Lowell, Count Luckner, and others, showing how insiders and book clubs shape public fame to sell books, films, and performances.
MENTIONED IN THIS ARTICLE
America
New York
Ballyhoo Mill
Sla
Laneen
Tia Pan
Paul Ash
Adi
Chicago
Gotham Ieelf
Ash
Broadway
Qne
Manhattan
Maurice Chevalier
Chevalier
Vel Momresiid
Intera
Ritz
Little Army
Crystal Room
Joan Lowell
Joan
Max Schuster
Ile de France
Barbadoes
Count Luckner
Hoboken
Christopher Morley
Trader Horn
Literary Guild
Carl van Doren
Elinor Wylie
Joseph Woods Krutch
Book Club
Zané Greys
Harold Bell Wrights