Revolutionary encyclopedia offer boosts readership appeal
Volume I of the Funk and Wagnalls New Standard Encyclopedia is offered free with a 10 cent mailing cost, showcasing a 27 volume set at a low price if readers want the rest. The promo notes past editions sold millions and guarantees no obligation after Volume I is mailed.
MENTIONED IN THIS ARTICLE
Funk & Wagnalls
Easy-Reading Handy Volumes Editor in Chief Vizetelly Promotes New Standard Diction ary
Frank H Vizetelly renowned editor of the standard dictionary leads a description of an easy to read encyclopedia set. The text extols readability, affordability, one hand hold, modern streamlined format, high quality paper binding and durable construction.
MENTIONED IN THIS ARTICLE
Frank H. Vizetelly
Viz
Radio Fame
Funk & Wagnalls
Valuable 512-Page Encyclopedia Offer For Readers
Readers are offered a 512 page encyclopedia set on a pay as you go plan. De Luxe Edition costs 1.49 per volume plus 11 cents mailing. Library Edition 1.89 per volume plus 1 cent mailing. Volume One can be ordered today with 10 cent mailing, first come first served.
MENTIONED IN THIS ARTICLE
Library
Hans Alexander Mueller
Readers praise free volume one of New Standard Encyclopedia
Letters from readers extol the Funk and Wagnalls New Standard Encyclopedia Volume One for value and usefulness. Comments from publicity writers teachers and families praise its price size binding and potential long term education benefits.
MENTIONED IN THIS ARTICLE
Funk & Wagnalls
J. C.G
C. H
M. J
Funk & Wagnalls New Standard
New 1948 Encyclopedia Claims Unmatched Scope and Freshness
The pamphlet touts Volume I containing over 52 000 subjects across about 500 double column pages with more than 7 000 000 words. It asserts the set is 30 percent larger than rivals and fully up to date with last year events, plus a book a week delivery plan delivering volumes as they press and future issues with yet unseen events.
Unique Book a Week Plan Delivers Volumes Off Press
An offer promoting a weekly delivery plan for new books explains that Volume I is sent immediately, followed by two volumes every two weeks, with payment due within five days after receipt. The approach emphasizes no upfront payment and monthly pacing.
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Dorothy Canfield Fisher
Evien
M. C
Brooklyn 1
New York
New Standard