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High Point Enterprise in High Point, North Carolina

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Newspaper

High Point Enterprise

Location

High Point, North Carolina, United States of America

Date

Sep 13, 1948

Page

3

Revolutionary encyclopedia offer boosts readership appeal

Volume I of the Funk and Wagnalls New Standard Encyclopedia is offered free with a 10 cent mailing cost, showcasing a 27 volume set at a low price if readers want the rest. The promo notes past editions sold millions and guarantees no obligation after Volume I is mailed.

Funk & Wagnalls

Easy-Reading Handy Volumes Editor in Chief Vizetelly Promotes New Standard Diction ary

Frank H Vizetelly renowned editor of the standard dictionary leads a description of an easy to read encyclopedia set. The text extols readability, affordability, one hand hold, modern streamlined format, high quality paper binding and durable construction.

Frank H. Vizetelly Viz Radio Fame Funk & Wagnalls

Valuable 512-Page Encyclopedia Offer For Readers

Readers are offered a 512 page encyclopedia set on a pay as you go plan. De Luxe Edition costs 1.49 per volume plus 11 cents mailing. Library Edition 1.89 per volume plus 1 cent mailing. Volume One can be ordered today with 10 cent mailing, first come first served.

Library Hans Alexander Mueller

Readers praise free volume one of New Standard Encyclopedia

Letters from readers extol the Funk and Wagnalls New Standard Encyclopedia Volume One for value and usefulness. Comments from publicity writers teachers and families praise its price size binding and potential long term education benefits.

Funk & Wagnalls J. C.G C. H M. J Funk & Wagnalls New Standard

New 1948 Encyclopedia Claims Unmatched Scope and Freshness

The pamphlet touts Volume I containing over 52 000 subjects across about 500 double column pages with more than 7 000 000 words. It asserts the set is 30 percent larger than rivals and fully up to date with last year events, plus a book a week delivery plan delivering volumes as they press and future issues with yet unseen events.

Unique Book a Week Plan Delivers Volumes Off Press

An offer promoting a weekly delivery plan for new books explains that Volume I is sent immediately, followed by two volumes every two weeks, with payment due within five days after receipt. The approach emphasizes no upfront payment and monthly pacing.

Also Mentioned on This Page

Unicorn Press Raymond Gram Swing John Kieran Thomas Mann Deems Taylor Geo. Fielding Eliot Dorothy Canfield Fisher Evien M. C Brooklyn 1 New York New Standard
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