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England's New Youth Cult Decrees Women Old
In Britain the youth cult spreads as ads target women over 25. Stores push over-25 fashion and anti wrinkle courses while cosmetics and salons feed the fear of aging. Women over 50 resist change, but those in their 30s and 40s face pressure to stay young. Perceptions shift as aging is framed as obsolescence affecting men too.
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Joan Crawford
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Carole Lombard
H. Sidney Renshaw
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