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Newspaper
High Point Enterprise
Location
High Point, North Carolina, United States of America
Date
Sep 05, 1933
Page
3
In a newsroom scene JOE PALOOKA recalls Eve reviewing the home edition proof for a Saturday sale. A pricing mistake surfaces when Miss Gordon notices the coat ad shows 20 dollars more than Barnes wrote, risking misprint in the 100 winter coats priced at 59.50.
In a wardrobe department misprint, a $2,000 loss looms as a coat sale hinges on a misdated price. Eve and Mona clash over fault while Mr. Bixby and Miss Gordon scramble to salvage the ad and soothe customers during a chaotic bargain day. The incident unfolds with blame, apologies, and curing plans for the home edition.
Eve Bayless, assistant to Earle Barnes at Bixby’s department store, marries Dick Draper but keeps working. Jealousies rise as Theron Reece pressures Eve and Mona Allen rivals for Eve’s affections while Eve hides stock market bets and faces a late copy deadline.
The ad claims malaria causes chills and fever and markets Grove's Tasteless Chill Tonic as a treatment. It asserts the tonic destroys infection in blood using tasteless quinine and strengthens blood with iron to prevent future attacks. The copy targets adults and children with assurances of safety and relief.
Mrs. Harvey Davis of New Boston Texas reports severe sun blistering caused pimples on her face. After trying a free sample of Cuticura soap and cleanser she healed completely in about five weeks.
Sue resists a lunch invitation from Corbett while a co worker teases about the boss. A new stenographic girl notes the boss is aloof and elevated, hinting at department dynamics and office gossip.
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