High Point Enterprise Newspaper Archives Oct 1 1939, Page 19

Low-resolution version. To view a high quality image

Start Free Trial
High Point Enterprise (Newspaper) - October 1, 1939, High Point, North Carolina Sunday october i 1939the High Point Enterprise Piedmont Center of Industry High Point North Garot Ina Page seven Sec stores Here observing National furniture week with. Displays new furniture Good grouping i makes debut help s create in gala array exposition of fashions for the Home features week at the outset of the fall season. The furniture and department stores of High Point Are presenting the Premier Home furnishings event of the year a National furniture week. The dates Are sept. 30 to oct. 7, and All Over America Home makers Are being invited to give some thought to their Homes in preparation for the months ahead. Win and Blue banners selected be As % wine and Blue Are currently the nations favorite furniture upholstery colors give the stores a gala air but the purpose of National furniture week is a serious one to help americans create happier More comfortable Homes As centers of family life. Upheavals in Many parts of the world have taught the lesson that free a regimented family groups in contented Homes of their own whether rented or purchased Are the nation s greatest asset. Fashions for try Hovik National furniture week is a Good time to buy furniture for the stores put Forth their but bids for patronage while they re entertaining hosts of shoppers who done to visit furniture stores or Home furnishings sections of department stores every Day. But the event is not primarily a Sale a its an exposition of fashions for the Home. A authorities on Home decoration agree that the Well furnished Home is a Home planned in Advance. It s poor business for any family to decide a we need a Davenport Aud Rush out to buy one the same Day. All too frequently the Choice later pro is to he unsatisfactory. The sensible Way and the system More and More Home makers Are using is to follow Day by Day the trends in room interiors. The Wise planner watches the illustrations of new furniture appearing in tile newspapers and magazines and perhaps clips out and saves the ones she likes she wanders through the stores when she in t Busy and looks at the Model rooms and Model groupings. She notices the a j Tan gement of the Horn s she visits. Then when the Money is available she ran choose with Confidence the pieces she wants in her own Home. A Hrh Paradise for storks i la was for people of this Type a hat National furniture week j was instituted years ago. Its a i period of a dress Parade for the stores w Hen they can show off \ charming Home poor arrangement can make the most Beautiful furniture Lack Appeal and Many rooms furnished with Ordinary pieces seem charming simply because they have been grouped for Comfort. Somehow a chair placed in a Corner with no lamp or table near it does t seem an inviting place in which to sit. Nor is there anything attractive to an entering guest about furniture placed with the Back to the door. Create groupings that Are interesting and pleasing. Place harmonizing pieces around the soft., softly lighted lamps Low Coffee table with magazines Aud Ash trays or a bowl of Flowers. Place Small tables within reach of All living room chairs and arrange the chairs so that conversation is easy. Center your furniture groupings in front of Wall spaces of the greatest size. Their new tables and chairs sofas and love seats lamps and bedding and rugs All fresh from t lie factories. This year stores in High Point As elsewhere have prepared for furniture week with extra enthusiasm for the economic trend is again upward and More families will be Able to Start or resume the pleasant task of transforming their Homes into liner places in which to live. Furthermore there Are More new Homes to be furnished for All Over the nation the Long waited a building Boom is in Progress. B Ltd a kit a Rohlk hoi Aki for most americans however refurbishing Means replacing one item St a time. And then it w styles were created with just this problem in mind. Modern furniture has been modified so that period rooms May have the rejuvenation which a modern chair or Rug or lamp will bring. Period furniture parti Malarly inti Century has been a a modernized to the extent that it May be used to bring variety and stability into rooms originally furnished along strictly Enn temporary lines Early american too. Has Long sin let taken on a sophistication which permits the introduction of other styles. Such a a mixing of periods however. Requires Good taste ,. And National furniture week dismay Are arranged to help guide the Home maker toward the combination Best suited to her own preferences and her own personality. Color too is increasingly important. And Here again care is essential. To a use More Colora does no to mean to gather up golds j and greens and reds and Browns smart housewives a then and now she might be Lillian Russell this Coy female photographed below with what appears to be a instead air was selected in 1308 to pose As a typical housewife operating a typical vacuum cleaner of that year. It retailed for $125 and was not even one twentieth As efficient As the much lighter and far More attractive cleaner shown in the other photograph which is a 1939 product and of a kind that can be bought for from $50 to $00. The evolution and improvement of this Type is a striking example of what has been going on in the appliance Field As stores throughout the nation will dramatically demonstrate during National furniture week. And blues and scatter them through the House. It does mean that each Home May become More individual through the selection of a unique color scene of its own. Planned in Advance and Cav led out in detail. National furniture week is presented by the United Home furnishings industries including manufacturers and retailers of All types of merchandise intended for use in american Homes. National week Nuwt in All Home furnish Ings knowing that prices would Advance soon we placed our orders some weeks ago in preparation for National furniture week so that we would protect our customers on prices. Smart new living room suites in variety of styles and coverings in two and three piece ensembles. At prices that will save you Money. $59.50 and up modern bedroom suites u i m that have Eye Appeal and style. Well constructed. May be had in any number of pieces. Moderate Price Range. Also Maple and mahogany in conventional designs. Let us furnish your Home Complete a Complete line of nation known nationally advertised merchandise Al lowest Price. Super Fex Oil Horning Heaters perfection stoves Armstrong and Ong oleum Cairn inlaid linoleum and Felt base Rug Marsh Kitchen Cabinet Alexander Smith and Firth Rug and carpet Etc. Moffitt Home furniture co 113 East Commerce St. Phone 4973 smart Thrifty is u. S. Early american room French inn Uncial prices my. Will fit into Selling of hospitable room if you live in a world of con a tract Bridge and double features but want your House to be different. Nothing could be More Charm ing than a selection of Early i american furniture. Whether its pattern has the Salty Taug of Cape j cod reflects the gracious Hospital try of old Virginia or copies the Antiques found in the deep South j and Natchez Early american is smart functional and inexpensive. I Cherry enter the Racks along with Maple Birch mahogany and Walnut in fashioning these suites. Tile originals were produced by i a a in makers w to used the Woods available to them on their farms or in the immediate Countryside. I comply to a ski Iii a available buy your main pieces and then you can augment them with Tauti j Cal clocks Highboy night tables made from Tennessee sugar chests i or a ship master a desk Crafter in j mahogany accent them with j hooked rugs ruffled curtains spoil or Wedgewood China and Wagon wheel mirrors. French provincial can be mixed with Early american pities effect j Lively. There is a great similarity j Between the two styles for they re Fleet the same Era. And both were j far removed from the influence of court and City life. Col it l l Imti he simplified the provincials who lived in France made trips to Paris perhaps once in a lifetime but they brought Back menial pictures of the furniture they had seen. When they tried to reproduce it. They remember All the detail and so their furniture became a simplified version of the parisian Pieta. The copies made today Are much More practical than the originals found in the barns and attics of France. Down is substituted for Straw in stuffing cushioned chairs and what not have been made Square so they fit in our Corners. Evidently French Homes weren to built on True lines for none of their Corner cupboards bit in a right Angle. I huh Century 18th Century furniture on a Small scale is used in a series of Model rooms created for newly we eds with slim pocketbooks. The living room has a sofa upholstered in Brocatello with a Green Diamond pattern. There is a barrel chair covered with mate Lasse of a beige tone Vith a pattern of Rose and Green. Another chair barrel backed is done in mauve damask with a Small figure. Draperies Are tailored in Cotton print Over yellow celanese Glass curtains Aud the same Cotton print is used As a slip cover with pleated flounce on the lounge chair. The twist carpet is Blue Green and the wallpaper is Rose. In the dining room the wallpaper has alternating stripes of Gray and beige with fruit and Flowers the carpet is beige broadloom draperies Are Green silk tailored. Draperies in the bedroom Are Junior dining room suite gains favor in smaller modern Home a new addition to the furniture family is the Junior dining room suite designed to replace the full size dining room suite in apartments and smaller houses. Manufacturers realizing that the essential pieces must be made on a correspondingly smaller scale since America has moved to smaller quarters have developed this innovation in Stream lined living and the a a baby i groupings have found and w ill no doubt continue to find popularity. Tile drop Leaf Extension table j is one of the most important 1 pieces in this group when Clos i cd one table measures 21 by 3 8 inches. When the two leaves Are added it expands to a convenient 38 by 82 Inch size such a table comfortably stats eight persons with three on each Side and one on each end. Mealtime Over the table can become an attractive part of the living room. To keep company with the tallies midget China and Buffet cabinets have been introduced. They Are offered in Light Harvest tones to harmonize with modern to furniture or in the Darker col of Walnut and mahogany it match the surrounding pieces the 18th Century Home. That the Junior dining re sets Are taking the place of a cd ular dining room suites in Small Homes was revealed in a Survey made last summer among manure hirers. The smaller sets had replaced about la per cent of is larger size suites. Glazed Chintz in a Floral design of Ivory Burgundy yellow and Gray Green on a Gray background and the Large chair has a slip cover of the same material. Burgundy moire covers the chaise lounge. The chests Are in Dull finish mahogany with brass hardware. There Are two night stands each having a Burgundy China lamp with deep Ivory shades trimmed in Burgundy. Keep floor Harmony in adjoining rooms Iii choose adjoining Tooms t floor coverings for Harmony in color and design should be the guiding principle. It is neither necessary nor often advisable to choose identical floor coverings. It is essential to select those which harmonize. A Plain carpet in one room and a figured Rug or Ai pet in the room beyond the i latter picking up Hie colors of the i Plain fabric presents pleasing variety and conforms to sound decorative principles. Many styles related to French Empire Era in a ii s h Regency Federal american. Bie Denneler Directoire and consulate furniture designs Are All related to the French Empire styles but improve Over the old romanesque greek and egyptian characteristics found in French Empire. A North Carolina Indian chief standing Deer can put an Arrow through a 25-cent piece at 25 paces. I National i free a Beautiful picture with each living room suite purchased. A close out Purchase four pieces with Many Fine details priced Low. Regularly $100 Graceful living room suites Ime smart pieces bought at close out prices especially for National furniture week beautifully designed very carefully made and finely tailored in select coverings. You must see these Rich looking suites to appreciate their Charm a note the new tufted and piped backs remember three Beautiful pieces and we were Only Able to secure six suites. Originally retails for $169 a Dresser a Chest a vanity a bed Only $97.50 it terms Chest Robe in place of the Chest at Small additional Cost Only through the cooperation of our leading factories could a value like this be made possible the contrasting Walnut veneers and blonde veneers add Richness and distinction to this group. The big knee Hole vanity with the Norse shoe plate Mirror the smart hardware the Fine workmanship and Waterfall fronts Are just a few of the Quality details that make this suite such a rare find at the Price. $79.50 a or tvs i fms easy terms l 9 x 12 Felt base rugs special while they last for Cash Only s5�?T5 special for Cash rocking or spot chairs a regular $4.95 value ->l7 jul a circulatory and Heaters of heat your Home oni portable with upright Heater a shown above Fasy terms is 4,95 # 147-149 South Wrenn Street phone 4959

Search all High Point, North Carolina newspaper archives

Explore other publications from High Point, North Carolina

All newspaper archives for October 1, 1939

Browse