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Newspaper
High Point Enterprise
Location
High Point, North Carolina, United States of America
Date
Nov 28, 1927
Page
7
In a 1927 address Henry Ford explains why the company shifted from the Model T to a new Ford car. He cites broad goals of affordability and utility, the Model T’s role in expanding roads and education, and emphasizes economy of production, quality, and evolving design for 1928 onward.
Henry Ford outlines a new Ford model emphasizing higher speed, four wheel brakes, quiet and smooth operation, and durability. He describes a production approach focused on value, low profit margins, and sharing profits with customers while noting extensive testing and twelve years of development.
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