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This Is A Closeup of YOU American Hypnosis
A Newark NEA dispatch examines how American shoppers are lured by discount stores and advertising. The piece notes rising consumer spend, low savings, and the shift from sales staff to order takers as merchants push volume through loss leaders and pervasive marketing.
MENTIONED IN THIS ARTICLE
Ward Cannel
NEA
New York
New Jersey
Poremgert
Business Week
America
Steve Masters
Masters