GM Engines Drive 48 Percent Fuel Economy Gain Since 1974
General Motors touts a 48 percent total fuel economy improvement since 1974 across its lineup. The ad highlights 16 basic engines, multiple V eight options, and a V six family produced by Buick division and other GM plants in Canada. It invites customers to test drive cars with emission controls and diverse engine choices.
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General Motors
Buick
Pontiac
Oldsmobile
Chevrolet
We want you to live what you like and like what you drive
A brash slogan promotes personal choice in lifestyle and vehicle preference, urging readers to embrace self expression through car ownership and daily living. The message ties freedom to automotive taste without detailing products or brands.
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Cadillac
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