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Newspaper
High Point Enterprise
Location
High Point, North Carolina, United States of America
Date
Mar 10, 1931
Page
16
Chevrolet unveils the 1931 Great American Value line with prices $20 to $40 lower than last year, a 109 inch wheelbase, more room and refinements across three open and seven closed body types. Roadster at 475 dollars and special sedan at 650 dollars reflect new trim, chrome details, safety features, and stronger frame for a smarter, longer lasting car.
Chrysler Sales Corporation unveils entirely new Chrysler Six models shown by Gate City Motor Co. The cars promise refined style, low center of gravity, and improved handling and safety. Buick’s annual freight bill tops $5 million, underscoring railroad reliance.
A strikingly advanced line of custom styled Graham automobiles debuts at the show. Four models including a new four speed eight, three sixes and a six with four speeds feature modern bodies, deluxe trim, and uniform design. New synchro silent four speed transmissions appear in all but the lowest priced six.
The new Reo Royale debuts as a dignified eight cylinder performance car. It packs a 128 hp L head engine capable of speeds in the high eighties and steady cruising at 60 to 70. The sedan emphasizes utilitarian aero design, spacious interior comfort with deep pillows and silk curtains, shatter proof glass, wide doors, and advanced features like one shot lubrication and Silent Second transmission.
Plymouth officials say continuous improvement drives value and quality, with new conveniences and refinements added throughout 1930. The program speeds production of every improvement, and merchandising through Chrysler, Dodge and De Soto dealers expands to nearly 10 000 points.
A. J. Chanter noted nationwide Ply mouth car viewing purchasing and servicing boosted Plymouth from about tenth or eleventh in 1929 to third for two straight months in 1930. Spark plugs in Chevrolets use AC Isovolt electrodes enabling quicker starting.
George E. Willis reports from Auburn Indiana that Auburn Automobile Company shipped 3371 Auburn and Cord cars in the first 45 days of 1931. Roy H. Faulkner, the president, notes this compares with 2343 in the same period last year and 2212 in 1929, a year noted as the company's largest. He adds that Auburn has more than 7000 unfilled orders on hand.
William J. McAneeny president and general manager of Hudson motor cars preaches prosperity through work. He spoke at dealer meetings in Kansas City Dallas St Louis and Detroit, kept a full schedule with early desk hours and late plant visits, earning the nickname two by the veteran Hudson Essex distributor.
KE Holler was named assist to general sales manager of Chevrolet in charge of the eastern half of the United States. He succeeds J C Chick who moved to the Cadillac division of General Motors. Holler has served in the Chevrolet organization for five years.
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