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Newspaper
High Point Enterprise
Location
High Point, North Carolina, United States of America
Date
Jun 24, 1959
Page
14
New York AP notes experts explain filmed commercials are rerun to reinforce messages and reach viewers who miss earlier airings. Agencies advocate repeating key words while production costs from 3,500 to 30,000 dollars per spot drive economic motivation as the industry shifts to specialized companies.
A humorous foreign tipping guide explains how travelers should tip in Europe and the United States. It advises classifying tipping as a game, using multiple wallets to manage amounts, and noting country specific exceptions while highlighting the aim of keeping travelers solvent and goodwill.
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