Students as corporate consultants grow in use at business schools
Roman Meal taps Stanford MBA students for market advice on hot cereals challenging Quaker Oats Cream of Wheat. Programs expand nationally with field studies that offer real problems, cost savings, and candid student insights, though some executives fear friction from blunt assessments.
MENTIONED IN THIS ARTICLE
Menlo Park
Aus
Roman Men Co
Tacoma, Wash
Stanford Business School
Robert Davis
Roman Meal
TRW
Corning Glass
General Electric
IBM
Texas Instruments
Ray Seafe
Davis
Claudia Burnett
Cornell University
Ithaca
N.Y
Cornell
Corning
Disillusioned quote on self absorption and fault finding
A reflective line critiques a person absorbed in himself who consistently finds fault with his surroundings. It presents a caution about inward focus and the resulting disappointment.
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Stephen Fox
University of Dallas
David Gordon
Dallas
Charles M. Leighton
CML Inc
Concord
Mass
CML
Harvard Business School
Carroll Reed
Leighton
Benjamin Shapiro
Harvard
California
UCLA
Bob Bolen
San Francisco
Bolen
Arlene Chait
Graduate School of Management
University of California At
Los Angeles
Chait
Oywamari
Oes
Ed Kelly
Ngham
Frre
Hasell
Randy Grogan
KitchenAid
Winston-Salem
High Point
Greensboro
Ets
Admiral
LO Ad
Ie Ta Te
Westinghouse
St Adh