Studios Prefer Regulars on NBC Audience Dynamics
Charles Mercer notes a large audience favors studio viewing over other settings. Regulars, both day and night, shape show energy, with day regulars mainly women and night regulars split evenly. NBC printed five million tickets for one million viewers, many chasing free meals and laughs, while irregulars seek access and social payoff.
MENTIONED IN THIS ARTICLE
Charles Mercer
New York
NBC
Peter Tintle
Regurs
Tintle
Arthur Godfrey
CBS
Leger
Herbert Granath
Buffalo Bob
Tallulah Bankhead
Tallulah
Death at Sea: Roland Gamble Dies in Storm Yacht Accident
Roland Gamble dies during a coastal storm after slipping on a wet yacht deck. Witnesses say he drank heavily before tumbling at the top of the stairs, leaving a fatal wound at the temple as the family recalls a harrowing voyage aboard the Gamble yacht. Ruth Johnson, Gamble’s niece, describes a strong cruise turned deadly.
MENTIONED IN THIS ARTICLE
Roland Gamble
Gamble
Ruth Johnson
Roland
Mystery at the Cabin Entangles Ruth’s Fiance and Guests
In a cabin gathering Ruth and guests face a sudden death. Dick Tolliver recalls carrying cushions and blankets and Ruth’s scream. Susan Hayes and Billy Hayes describe finding Roland after the fall as police preparations begin for questioning.
MENTIONED IN THIS ARTICLE
Ruth
Dick Tolliver
Susan
Billy Hayes
Bill
Roland
The Parks Are Doing Quite Well
Hollywood reports a career rebound for Larry Parks and Betty Garrett. They just finished a Ford Theater TV film as a writer couple with Joy Lans ing involved. Parks heads to Syracuse for Caine Mutiny Court Martial summer stock then vaudeville in England.
MENTIONED IN THIS ARTICLE
Joy Lansing
Betty
Screen Gems
Larry
Syracuse
N.Y
Barney Greenwald
England
Dairy Herd Loses Seven Cows to Electrocution
In Warren Ohio farmer Ralph Gallant found seven cows dead after water bowls at each milking stall were energized by a short circuit. The current apparently kept the herd away from drinking for some time before the fatalities occurred.
MENTIONED IN THIS ARTICLE
Warren
Ohio
Ralph Gallant
Gary Cooper Returns to Hollywood in Court Martial of Billy Mitchell
Gary Cooper, returning after a three year absence, stars in The Court-Martial of Billy Mitchell, his first Hollywood film since High Noon. He narrates plans with director William Wyler for Friendly Persuasion and notes he avoided junk roles while keeping busy with reading and hunting. The piece also notes Mitchell’s WWI air power advocacy and his 1925 court martial. Additionally, a stray line mentions feldspar mining in North Carolina.
MENTIONED IN THIS ARTICLE
Coop
Billy Mitchell
Paradise
South Pacific
Vera Cruz
Mexico
Hollywood
Holly
William Wyler
Mitchell
Washington, D. C
Navy
War Departments
Army
Also Mentioned on This Page
Four Corners of the Earth
Long Beach
Calif
Ecuador
Puerto Rico
Argentina
Lebanon
JWT
A.C. Gordon
Wah Phil
Carey
Story
Cas
GRAY
Cquoe Tr Technicolor
F. Sears
Ae Aia Hart
Larry Parks
Betty Garrett
Sister Eileen
Rosalind
Russell
Columbia
Eileen
Parks-Garrett
Korea
Kim Lee Jaung
Seoul
Zesto
Theate Greensboro Road
Greensboro Rd
Seren
Color Cartoon Revue
WARD
Qouost
CIN Productions
Eecacure
Joel Mee
Vanho
Miroslava
Bob Thomas
Gary Cooper
United States
Oopine
North
Caroina
RADIO
TEL
N. Wienn St
Rhoda
Eileen Faigen
Sandra Gould
Eft
Lex Barker
Stephen McNally
Mara Corday
Ww Labtman
Rial
Anne Baxter
Reckless Rock Hudson
Tacey
Clint
Gambier
Rock Hudson
Julie Adams
Mart Echnicolor
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