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Newspaper
High Point Enterprise
Location
High Point, North Carolina, United States of America
Date
Jul 08, 1962
Page
31
A businessman carefully plans purchases to satisfy multiple families. He buys large loads from a single manufacturer and evaluates many exhibits. The scene follows his entrance via the Main Street doorway as he registers at the reception, receives credentials, and obtains an identifying badge as an accredited retailer.
Vignettes describe a string of odd incidents from household sprays to a church chimes dispute. A High Pointer uses red spray, a comely resident confronts a snail, a child seeks chicken dinners with a roaming rooster, and Greensboro church hymns prompt legal chatter. The article then surveys how buyers regard a grand open house market as a theatrical, sprawling show with showrooms and buyers roaming corridors.
A market report details how furniture buyers spend days touring 23 acres of showrooms across 14 floors in High Point. It explains showroom design, buying patterns, delivery logistics, and the social atmosphere that helps dealers select fresh stock and rival trends.
Market opens Monday with a merchandising breakfast by the Southern Buying Syndicate in the Sky Room. The Southern Retail Furniture Assn. clinic occurs at 10 a.m. and 2 p.m. Esther Palmer conducts the clinics. High Point Furniture Club hosts a buyers party Monday evening at Emerywood Country Club. Tuesday includes clinics and a noon luncheon on design at State College with officials. A market dinner with guest speaker W Henry Cheadle precedes Wednesday through Friday market continuation.
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