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Advertising watchdogs praise truth in ads amid fraud worries
Two industry figures, Paul Rand Dixon of the FTC and Kenneth B. Willson of the Better Business Bureaus, defend growing advertiser responsibility. They cite improved reliability, self policing by business, and media standards as protection for consumers against deceptive claims.
MENTIONED IN THIS ARTICLE
Washington
America
Paul Rand Dixon
Federal Trade Commission
Kenneth B. Willson
New York
National Better Business Bureaus
Dixon
FTC
Kennedy
Top Commission
Senate Antitrust and Monopoly Subcommittee
Estes Kefauver
Better Business Bureaus
Assn
U.S