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Advertising: Truth in Ads Faces Mixed Consumer Guard
Two key figures Paul Rand Dixon of the FTC and Kenneth B. Willson of the National Better Business Bureaus defend advertising integrity amid a surge in ad spending. They cite self policing by industry and media scrutiny, noting progress and remaining risks in claims, cures, pricing, and deceptive practices across sectors.
MENTIONED IN THIS ARTICLE
Washington
America
Paul Rand Dixon
Federal Trade Commission
Kenneth B. Willson
New York
National Better Business Bureaus
Dixon and Willson
Dixon
FTC
Kennedy
Commission
Senate Antitrust and Monopoly Subcommittee
Estes Kefauver
Better Business Bureaus
Assn
U.S