Yosemite Still Awe Inspires Despite People Problems
Yosemite, Cal... still breathtaking on a warm weekend with seven silvery falls and the Merced River. Yet crowds, pollution and a shifting park culture test management. Rangers now educate visitors, separate groups by campgrounds, and pursue a future plan to reduce car use while preserving the valley’s awe.
MENTIONED IN THIS ARTICLE
Murray Olderman
Yosemite Village
Calif
Nea
Yosemite Pacific
High Sierra
Yosemite Park
Yosemite Valley
Merced
Curry Company
Park
Stoneman Bridge
Park Rangers
Yosemite
John Good
California
Advertising Man Pursues New Positioning Tactics
Edward J. Doherty profiles Al Ries of Ries Cappiello Colwell on the rise of positioning in advertising. Ries mocks big campaigns, argues brands should own the mind of consumers, and touts his small agency against giants like Doyle Dane Bernbach. He cites examples from Avis Volkswagen Kleenex Life Savers Xerox Singer Cadillac and more.
MENTIONED IN THIS ARTICLE
Edward J. Doherty
Alliance
New York
al Ries
Ries
America
Avis
Volkswagen
Goodrich
Goodyear
Ries Cappiello Colwell, Inc
Kleenex Town Life Savers Gym
Xerox Ters
Singer Business Mece
Cadillac
General Motors
Life Savers
Ing
Singer
A&p
Dun’s Review
Business Week
Dual
Garrard
Doyle Dane Bernback
David and Goliath
Also Mentioned on This Page
Yellow Pines
Camp IV
el Capitan
Yosemite Lodge
Ahwahnee
High
Mart
North Main St
Americard Master Charge
Kmart
Sporting Goods
Theamds
Picote