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Newspaper
High Point Enterprise
Location
High Point, North Carolina, United States of America
Date
Jan 21, 1940
Page
6
The Cadillac LaSalle introduces custom color interiors dubbed a miracle of assembly. Forty one interior parts harmonize with gray beige or brown upholstery across components from instrument panel to door escutcheons, refreshing passenger compartments while exterior colors and standard body options remain unchanged.
Cadillac releases 1940 Fleetwood bodies with all steel construction and redesigned Series Seventy-two, Seventy-five, Sixteen, and Sixty Special. New seating, wider front cushions, refined hood and grille, and enhanced upholstery options mark styling upgrades. Highland Motors of 805 North Main Street lists local Cadillac-LaSalle offerings.
The column recounts a social dinner at a hostelry famed for food, with jokes about locals like C. B. Hall and Charlie Thompson. It also lists Horace G. Iderton used cars, Gate City Motor Company staff, and a parade of neighbors and workers, ending with upcoming appearances and a farewell until next week.
A new steering gear design on the Seventy-two uses a continuous chain of ball bearings around the steering column to reduce friction and improve control in traffic. Easier shifting benefits all Fleetwoods. Highland Motors in Springfield is the local Cadillac dealer. Libya plans an aqueduct 125 miles long to supply water to new Italian colonies on Jebel Cyrenasia, housing 100,000 people. Four commemorative gutta percha golf balls were sent from Perth to a golfer in Richmond for a classic match.
Dodge truck division reserves about 1000 square feet at the American Road Builders Association road show at the International Amphitheater in Chicago from January 29 to February 2. The display includes the 112 ton 105 inch wheelbase Cab-Over-Engine chassis, a 112 ton 133 inch wheelbase conventional with a dump body, and a 3 ton 152 inch wheelbase truck with a dump body.
A detailed look at the Mercury 8 reveals all steel bodies with welded floors and top joints, new controlled ventilation, wide seats with floating cushions, and a blue silver interior scheme. The High Point dealer English Motor Company and Dodge truck exhibits are noted while Japan restricts civilian rabbit fur usage to aid military supplies.
Farmers in England reply to the Ministry of Agriculture by enlarging crop acreage beyond the initial request as part of the nationwide effort.
Chrysler unveils the 1940 model with redesigned exterior and interior, claiming lasting beauty and performance. The article highlights rustproofing, superfinished engine and chassis parts, near zero break-in wear, and a test engine with 12 000 miles showing no wear. Gate City Motor Company is the local Chrysler dealer.
DeSoto increases 1940 engine output to 100 horsepower with standard head and 105 with a high compression aluminum head. Tests at the Detroit factory cite better get-away and acceleration without added weight, aided by high lift camshafts. The 228.1 cubic inch engine retains high compression design and features floating power mountings and full pressure lubrication. Local De Soto dealer Furniture City Motors, 792 North Main Street, handles sales.
Article explains turning alignment ensures balanced steering as a car travels straight and the wheel responds smoothly in either direction. It covers maintaining an even course and ease of turning the steering wheel to the right or left.
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