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Newspaper
High Point Enterprise
Location
High Point, North Carolina, United States of America
Date
Jan 17, 1949
Page
5
A bold offer to readers gives Volume 1 of Funk & Wagnalls New Standard Encyclopedia at a mailed cost of 10 cents. The ad touts 512 pages, 7 by 5 by 1 inches, hundreds of subjects, seven million words across 27 volumes, with options to buy rest of set at low prices and a choice between DeLuxe and Library Editions.
Readers are urged to mail a Reader's Certificate with 10 cents to cover postage for a free Volume 1. Indicate edition choice, then return mail will deliver Volume 1 and reserve the rest of the set in the reader's name. If the reader rejects, no further action is needed. if not, Volumes 2 and 3 will follow every two weeks until the set is complete, with optional Deluxe or Library Editions at set prices.
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