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Newspaper
High Point Enterprise
Location
High Point, North Carolina, United States of America
Date
Jan 04, 1917
Page
6
A hopeful message greets readers as the new year begins with forecasts of prosperity and strong business conditions for the community. Economic optimism centers on growth, investment, and improving trade figures across local industries.
A local appeal extols THE ENTERPRISE as a key advertising medium with a 2000 circulation and an estimated 10 000 readers daily. It argues advertising is a sound, proven investment that educates the public, builds brands like Uneeda Biscuit Kodak and supports industries from films to autos.
A historical note extols John Wanamaker as a landmark American merchant who began with a small Philadelphia shop. It highlights his lifelong reliance on newspaper advertising and cites Hugh Chalmers on mass messaging to promote products, concluding that advertising pays and should be invested in.
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