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Newspaper
High Point Enterprise
Location
High Point, North Carolina, United States of America
Date
Jan 02, 1917
Page
6
A high hopes editorial extols the value of advertising in The Enterprise for something like a prosperous year in High Point. It argues 2,000 circulation equals 10,000 readers daily and likens advertising to printed salesmanship citing brands like Uneeda Biscuit Kodak war bonds and mass market drives.
The Enterprise is highlighted as the best medium for High Point and nearby areas, emphasizing broad reach, local coverage, and timely delivery. The feature promotes its role for community news, advertisements, and public notices serving High Point and surrounding communities.
A history of John Wanamaker the great American merchant shows his rise from a small Philadelphia shop to prominence. He began with newspaper advertising and believed advertising always pays, refusing to test its value by omission. Hugh Chalmers counters with a party invitation analogy, saying mass communications reach more people efficiently and apply to promoting automobiles and stream-lined bodies.
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