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Newspaper
High Point Enterprise
Location
High Point, North Carolina, United States of America
Date
Feb 11, 1940
Page
11
A fragmentary column humorously lists auto salesmen and neighbors with nicknames like "Chigger" Moffitt and "Sleepy" as stories of daily routines emerge. Shots of odd bets, bicycles to work, and petty pranks reveal a light, informal snapshot of car trade life and local characters.
Chrysler engineers created a machine to measure interior air leakage in closed car bodies. A suction fan and vacuum gauge test a windowed section to ensure at least one inch of water vacuum at 60 mph, adjusting seals to meet standard. Local dealer Gate City Motor Co. at 115 South Wrenn Street handles sales and service.
Local notes report a new service manager named Frank at Horace G Ilderton and well wishes for his success. Gate City Motors shows anticipation as Jack Burris arrives from Mountain Giz hospital. Several residents including Irene Albertson and Joe Guyer headline community chatter about cars, auctions, and politics with light humor.
Forest rangers now wear parachutes enabling descent at 14 feet per second or slower after spotting a starting fire. They drop near the blaze with supplies to extinguish it quickly.
De Soto Division announces 1940 De Luxe and Custom coupes now in production with sampling to dealers completed. Cars use 122.4 inch wheel base, 100 hp engines, undivided front cushions, and a divided tilt seat back for easy access. Business coupe luggage space fits two steamer trunks. luggage locker holds wardrobe trunks. Deluxe Business Coupe priced at 845 in Detroit. Furniture City Motors, 792 North Main Street, is the local dealer.
By parking light planes on their noses and resting propellers on wood blocks, 15 planes can be stored tails in air in the floor space normally used by five or six ships.
Chevrolet has been the top choice of American buyers in eight of the past nine years according to national registration figures. By Oct 31 Chevrolet led the field in 45 states and DC, and by Oct end was 83,796 ahead of its nearest rival.
The report notes three states and the District of Columbia show Chevrolet gaining an edge in at least one of thirty three jurisdictions, highlighting uneven regional performance.
Dodge Division Chrysler announces Job Rated trucks for 1940 in ads across major cities and magazines. Six capacities from half ton to three ton diesel, new 1 1/2 ton Cab Over Engine, six engines, 16 gear ratios, 96 chassis and body models in 17 wheelbase lengths. Dealers receive guidance forms to fit each hauling job. Horace G Ilderton Inc. in Willowbrook listed as local Dodge dealer.
Chevrolet maintained the top position with 474 002 registrations as of Oct 31, ahead of second place by make with 390 206 and third with 320 160. For the year, Chevrolet registered 140 865 trucks, surpassing rivals at 105 045, 40 775, and 43 388. Lyles Chevrolet Company at 723 33 North Main Street is the local dealer.
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